
INFLUENCER TOOL
DISCOVER WHAT'S NEW, WHAT'S HOT, AND WHAT'S OVERSATURATED IN HOUSTON CONTENT
Food, Travel & Commerce
Entertainment & Pop Culture
Lifestyle & Wellness
Education & Self-Improvement
Creative
Arts

CONTENT OVERVIEW
How Trend Status Is Assigned
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Hot means engagement is roughly 3.5 % or higher, the post is less than a month old, and hashtag views are jumping by at least 30 % in the last 30 days.
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New applies to venues that have opened within the past six months, verified against current “new-opening” lists such as Eater Houston and other local trackers.
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Oversaturated flags places that appear in 25+ influencer posts over 90 days yet show engagement slipping to about 1 % or follower decline year-on-year.
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Anything that doesn’t hit one of these marks stays untagged until more data rolls in.