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INFLUENCER TOOL

DISCOVER WHAT'S NEW, WHAT'S HOT, AND WHAT'S OVERSATURATED IN HOUSTON CONTENT

Food, Travel & Commerce

Entertainment & Pop Culture

Lifestyle & Wellness

Education & Self-Improvement

Creative
Arts

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CONTENT OVERVIEW

How Trend Status Is Assigned
  • Hot means engagement is roughly 3.5 % or higher, the post is less than a month old, and hashtag views are jumping by at least 30 % in the last 30 days.

  • New applies to venues that have opened within the past six months, verified against current “new-opening” lists such as Eater Houston and other local trackers. 

  • Oversaturated flags places that appear in 25+ influencer posts over 90 days yet show engagement slipping to about 1 % or follower decline year-on-year. 

  • Anything that doesn’t hit one of these marks stays untagged until more data rolls in.

© 2025 by Arrowhead Marketing & Consulting 

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